about purpose partner

We are a small collective of  specialists with a passion for purpose

Our work is grounded in the belief that impact measurement should be a tool for learning and improvement, not just accountability.  We help change-makers build the capability and systems they need to understand, strengthen, and communicate their impact in ways that are practical and meaningful. Great reporting follows.

Every project is different, and when needed, we bring in specialists from our wider network—from facilitators, to evaluation experts—to ensure organisations get the right expertise for their unique context. Our approach is  flexible, collaborative, and tailored to support organisations in making sense of complexity and embedding impact measurement in a way that makes sense and serves their mahi.

OUR TEAM

This is our dedicated team who work day-in and day-out together to bring our clients the most amazing projects for a digitally connected world.

A headshot of Anabel Fernandez Santana, Social Impact measurement.

Dr. Anabel Fernandez

Director | Strategy and Impact Measurement

I know that measuring impact in the real world is messy—budgets are tight, pressure is on, and the most meaningful change isn’t always easy to capture in a report. With years of hands-on experience in social innovation and impact measurement, I help organisations develop capabilities and systems to make measurement a tool for learning and improvement, not just reporting. With a background in communication, design, and social sciences, I bring a big-picture approach to ensure that measurement strengthens mahi, stays aligned with community aspirations, and drives real change.

Ileana Naya Social Impact measurement headshot

Ileana Naya

Developer | Data Analyst

I build user-friendly data systems that support learning and improvement. With a background in quality assurance, software development, and data system design, I make sure that impact measurement tools are robust, reliable, and fit for purpose.

I love designing smart systems that help organisations collect, manage, and analyse data in ways that actually support their mahi—without unnecessary complexity. For me, data isn’t just about numbers; it’s about telling a story, learning, and making better decisions.

Headshot for Merce Aguilar

Merce Aguilar

Communication

I’m passionate about helping organisations and communities tell their stories in impactful ways. With experience working across a range of companies in Europe and New Zealand, I understand the power of strategic planning and stakeholder engagement in driving change.

My focus is on deeply understanding an organisation’s culture, goals, and values to translate them into effective and meaningful communication plans. I help orgs. make complex ideas accessible and connect with their internal and external stakeholders, ensuring their mahi is seen, understood, and valued.

Ready to explore how we can work together?

Book a free consultation with Dr. Ana, our Strategy and Impact Measurement expert.